Well Hello There
I'm a graphic designer with a focus on brand identity and a soft spot for the details most people don't notice but absolutely feel.
I've worked across agency, in-house, and freelance in hospitality, fitness, and consumer brands, and most recently spent time as the sole in-house designer for Zislis Group, shaping the visual language across a handful of restaurants and hotels. From big-picture brand direction down to the things a guest picks up, holds, and maybe takes home.
I love when design leaves the screen and becomes something tangible. The ephemera that lives on because it's just too good to throw away. The menu you fold up and pocket, the matchbook you grab on the way out the door, the coaster that ends up on someone's coffee table. Things with texture and personality that make someone feel something they can't quite name.
I have a soft spot for vintage design and the kind of research that uncovers the references most people never think to look for. That's usually where the best ideas are hiding.
When I'm not designing, I'm thrifting for the perfect pair of denim, hunting down the best espresso in Brooklyn, or exploring the city with my fiancé as a recent LA transplant.