Rock’n fish

graphic design + art direction

Rock’n Fish is a long-standing Manhattan Beach restaurant known for its classic steak and seafood and loyal local following. The refresh aimed to bring new energy to the brand while holding onto the familiarity that made it a staple. The design draws from nostalgic coastal references, with a more dynamic palette, vintage-inspired illustrations, and a balance of polish and ease.

For this project, I led the brand refresh, developing an updated visual system that could flex across print and digital. The work included menus, merchandise, website direction, and promotional materials, all designed to feel cohesive, expressive, and rooted in the restaurant’s history.